Privacy Policy

Introduction

desireful.ai ("we," "us," or "our") operates the website desireful.ai (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our AI maturity assessment tool.

We are committed to protecting your privacy. By using our Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

When you use our AI maturity assessment, we collect:

• Email address - To contact you with your assessment results
• Company name - To understand your organizational context
• Assessment responses - Your answers to the 12 maturity questions
• Calculated scores - Your maturity level and pillar scores

Information Collected Automatically

When you visit our Service, we may collect:

• IP address - For analytics and fraud prevention
• Browser type and version - To optimize your experience
• Device information - To ensure compatibility
• Page views and interactions - To improve our Service
• Referral source - To understand how you found us

Information We Do NOT Collect

We do not collect:

• Credit card or payment information (we do not currently charge for services)
• Social security numbers or government-issued IDs
• Sensitive personal information (health data, financial records, etc.)
• Information from individuals under 18 years of age

How We Use Your Information

We use the information we collect to:

• Provide assessment results - Calculate and deliver your AI maturity analysis
• Communicate with you - Respond to inquiries and provide consultation information
• Improve our Service - Analyze usage patterns to enhance user experience
• Research and development - Aggregate anonymized data to improve our maturity framework
• Marketing - Send occasional updates about AI best practices (you can opt out anytime)
• Fraud prevention - Detect and prevent abuse of our Service

How We Share Your Information

We do not sell your personal information.

We may share your information with:

• Service providers - Cloudflare (hosting), email service providers (communication)
• Independent contractors - Only when necessary to deliver services you've requested
• Legal requirements - If required by law, court order, or government regulation
• Business transfers - In the event of a merger, acquisition, or sale of assets

All third parties we work with are required to protect your information and use it only for the purposes we specify.

Data Retention

We retain your information for as long as necessary to:

• Provide you with our Service and maintain your assessment history
• Comply with legal obligations (tax records, dispute resolution)
• Enforce our agreements and resolve disputes

Typical retention period: We keep assessment data for 3 years unless you request deletion. After 3 years, data is anonymized for research purposes.

Your Privacy Rights

You have the right to:

• Access your data - Request a copy of the information we have about you
• Correct your data - Update inaccurate or incomplete information
• Delete your data - Request deletion of your personal information
• Opt-out of marketing - Unsubscribe from promotional emails at any time
• Object to processing - Limit how we use your information

To exercise any of these rights, please contact us at privacy@desireful.ai . We will respond within 30 days.

Data Security

We implement industry-standard security measures to protect your information:

• Encryption - All data transmitted over HTTPS/TLS
• Access controls - Limited employee access to personal data
• Regular audits - Periodic security reviews and updates
• Cloud infrastructure - Hosted on secure, compliant platforms (Cloudflare)

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Cookies and Tracking

We use minimal tracking technologies:

• Essential cookies - Required for the Service to function (session management)
• Analytics - We may use Cloudflare Web Analytics (privacy-friendly, no personal data)
• No third-party advertising cookies - We do not use advertising networks

You can control cookies through your browser settings. Disabling cookies may limit functionality of the Service.

Geographic Scope

United States Only: desireful.ai currently operates exclusively within the United States. We do not target or knowingly collect information from individuals outside the U.S.

If you are accessing our Service from outside the United States, please be aware that your information will be transferred to and processed in the United States, where privacy laws may differ from your jurisdiction.

Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@desireful.ai , and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do:

• We will update the "Last Updated" date at the top of this page
• Material changes will be notified via email (if you've provided your email)
• Your continued use of the Service after changes constitutes acceptance

We encourage you to review this Privacy Policy periodically.